<\/iframe><\/p>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\nThe single came about as a continuation of a collaboration between Pete and Sarah, who had been putting on DIY shows in Derby throughout early 2016. Writers and journalists in their own right, the pair met when Sarah was Editor of the brilliant music mag Louder Than War<\/em>. \u2018We got chatting when [Pete] submitted a piece, about a gig at JT Soars<\/em> in Nottingham I think. It was evident pretty quickly we had lots in common, and as we talked about how we thought things should work in running gigs or anything else it was clear we shared the same outlook about what was fair, or not, in music.\u2019<\/p>\n\n\n\nToday, Reckless Yes is home to a diverse and ever-growing community of artists. As of 2020, more than 62% of the label\u2019s roster were women, non-binary, trans, or other gender minority artists. Although maintaining this balance is an active commitment for the label, the inclusive lineup developed naturally: \u2018It was never a tick-box exercise or a gimmick but it\u2019s been fairly easy for us to be inclusive when womxn, gender and other minorities are genuinely making the most interesting music around, in our opinion\u2019, Sarah says, \u2018But we\u2019re also aware regardless of talent most of those people will be passed over by other labels, and diminished or oppressed in other areas of the industry simply because of who they are.\u2019<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">It was never a tick-box exercise or a gimmick but it\u2019s been fairly easy for us to be inclusive when womxn, gender and other minorities are genuinely making the most interesting music around, in our opinion.<\/p><\/blockquote>\n\n\n\nIt makes sense that a label built from an ethical standpoint is going to be attractive to artists, especially those who face continual oppression within the music industry and away from it. The formation of a safe space is a priority for Reckless Yes<\/em>, who clearly recognise that the wider music community does not actively work towards curating these spaces. Of course, it is marginalised groups who bear the full weight of this negligence.<\/p>\n\n\n\nThe label compounds its progressive nature by giving all artists 50% of their record profits. Pete, who himself released music under the ever-looming presence of a major label contract, explains why this is the case: \u2018The good thing about being on a major is they\u2019ve got money. Promo and plugging isn\u2019t a problem. Getting paid for being in a band, as long as you don\u2019t live a ridiculous lifestyle, is also not an issue. But they own you, your songs and your recordings. You can\u2019t leave them if you\u2019re not happy with the team or the service, but they can leave you on the pavement whenever they like. […] I also wanted to make sure it felt like a partnership by having a 50\/50 split of the profits of the record sales. Without these talented folk making these great records, we\u2019re nothing, so it should be equal. You don\u2019t get that from a major label either – it\u2019s typically 70\/30 or 80\/20 in their favour.\u2019 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\u2018We don\u2019t live or die by the next record, which was a big fear for us for the first few years – the cash flow was such that if the next record was a commercial disaster, it would be game over.\u2019<\/p><\/blockquote>\n\n\n\nIn a further attempt to financially support artists, Reckless Yes<\/em>\u2019 business model is built around its revolutionary membership scheme. Members pay a one-off annual fee and receive all of the label\u2019s releases for the year, presenting benefits for the label, artists, and consumers at once. \u2018For our artists it means we can offset the costs of their releases. We don\u2019t try to recover the membership money so artists are in profit faster, It also means they have a group of enthusiastic and supportive people ready and waiting to advocate for them and spread the word about their music to others\u2019 explains Sarah. Pete adds, \u2018We don\u2019t live or die by the next record, which was a big fear for us for the first few years – the cash flow was such that if the next record was a commercial disaster, it would be game over.\u2019<\/p>\n\n\n\nReckless Yes<\/em> don\u2019t fail to recognise the intersection between their social cause and the need for climate justice: as a result, environmentalism plays a key role in their business model, including giving a percentage of label profits to causes working to protect the environment and signing up to schemes like <a href=\"https:\/\/ecologi.com\/recklessyes\">Offset Earth<\/a><\/em>.<\/p>\n\n\n\nPredictably, the label\u2019s social and environmental commitments have led to resistance from reactionary corners of the industry. Sarah and Pete would both like to see reform in the exploitative major record label model, but they understand that change will likely only come about when profit margins dictate. As Sarah explains, \u2018The model is designed to exploit the artists on which the whole thing is dependent, and profit will likely always be a priority over doing the right thing. What\u2019s quite interesting is that we can work this fairer model and still be a successful business. It does show the two things aren\u2019t mutually exclusive.\u2019<\/p>\n\n\n\nFor many artists, though, any systemic change will be too late. This is particularly true during the national lockdown, where a musician\u2019s only reliable source of income from their art, touring and selling merchandise, has been cruelly ripped away. Spotify royalties aren\u2019t going to provide a wage for the vast majority of artists and most have been forced to compete with one another for limited employment opportunities outside of music. Government responses to the pandemic have repeatedly put corporate profit above human life, and it\u2019s been made perfectly clear that artists will have no choice but to fend for themselves. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?ssl=1\"><img data-attachment-id=\"2551\" data-permalink=\"http:\/\/pretendonline.co.uk\/features\/colloboration-diy-shows-and-ethical-contracts-saying-a-reckless-yes-to-independence\/attachment\/ry_logo_sq_blk_full\/\" data-orig-file=\"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?fit=2735%2C2377\" data-orig-size=\"2735,2377\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"RY_Logo_sq_blk_full\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?fit=300%2C261\" data-large-file=\"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?fit=1024%2C890\" loading=\"lazy\" width=\"1024\" height=\"890\" src=\"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full-1024x890.png?resize=1024%2C890&ssl=1\" alt=\"\" class=\"wp-image-2551\" srcset=\"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=1024%2C890 1024w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=300%2C261 300w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=768%2C667 768w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=1536%2C1335 1536w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=2048%2C1780 2048w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=656%2C570 656w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=500%2C435 500w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=550%2C478 550w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=400%2C348 400w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?resize=2000%2C1738 2000w, https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/RY_Logo_sq_blk_full.png?w=2280 2280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\nReckless Yes<\/em> seem to have navigated the lockdown relatively smoothly, presumably in part thanks to the effectiveness and security of the membership scheme. Of course, the lack of gigging will no doubt have had a negative impact on the artists, but the label\u2019s packed release schedule shows that creativity hasn\u2019t ceased under the restrictions. \u2018It\u2019s been a rollercoaster!\u2019, reports Sarah, \u2018It\u2019s definitely been really hard on our artists who are missing being able to play live – for the connection as much as the income. Some releases have been delayed but otherwise, our plans didn\u2019t change hugely, and we were even able to pull in a couple of extra releases we hadn\u2019t expected.\u2019 Pete adds, \u2018It\u2019s also allowed us to pour more energy and effort into the label as I\u2019ve been working from home and doing label stuff and day job at the same time. So I\u2019m a little worried about when I have to be in the office full time again!\u2019<\/p>\n\n\n\nThe label hopes to carry this energy throughout 2021 and are already looking forward to some big plans for 2022. \u2018This is undoubtedly our most ambitious year yet in terms of the number of releases, and the scale of those releases too. We\u2019ve pretty much got something out every week this year so there\u2019s plenty of stuff to get into, and really makes that membership amazing value. We\u2019re also setting the foundations for some big things happening in 2022, and wanting to support our artists come out of what is an awful time to be a musician (not only the pandemic, but thanks to Brexit too) by supporting their wellbeing and development as much as we help them get their music out there.\u2019<\/p>\n\n\n\nReckless Yes\u2019 latest release is Hannah Rose Kessler\u2019s new single <\/em>Come Feel Me. Hannah is incredibly talented and she has a real eagerness to experiment with different genres – she\u2019s not afraid to try on new hats as it were, from one song to the next, so while I totally expect what she does next could be entirely different from what she\u2019s done with this selection of songs, at the core of it are great well written catchy songs that deal with big issues from a female perspective – Pete.<\/em><\/p>\n\n\n\nInformation about <\/em>Reckless Yes\u2019 Membership Scheme can be found here – <\/em><a href=\"https:\/\/recklessyes.com\/become-reckless-yes-member\/\">https:\/\/recklessyes.com\/become-reckless-yes-member\/<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Photo by Kristen Goodall Reckless Yes is independent in the purest sense of the word. Actively opposing exploitative industry norms, the record label stands out against a murky backdrop of unethical practices that have become hallmarks of the trade. The curating of an inclusive roster, offering fair deals to their artists, and making sustainable choices…<\/p>\n<a rel=\"bookmark\" class=\"glytch_button_alt wvc-button wvc-button-size-xs\" href=\"http:\/\/pretendonline.co.uk\/features\/colloboration-diy-shows-and-ethical-contracts-saying-a-reckless-yes-to-independence\/\">Continue reading<\/span><\/a><\/p>\n","protected":false},"author":2762,"featured_media":2545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[41,170],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/Reckless-Yes-by-Kristen-Goodall.jpg?fit=947%2C612","jetpack_publicize_connections":[],"yoast_head":"\n<title>Collaboration, DIY shows, and ethical contracts - Saying a 'Reckless Yes' to independence - Pretend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pretendonline.co.uk\/features\/colloboration-diy-shows-and-ethical-contracts-saying-a-reckless-yes-to-independence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collaboration, DIY shows, and ethical contracts - Saying a 'Reckless Yes' to independence - Pretend\" \/>\n<meta property=\"og:description\" content=\"Photo by Kristen Goodall Reckless Yes is independent in the purest sense of the word. Actively opposing exploitative industry norms, the record label stands out against a murky backdrop of unethical practices that have become hallmarks of the trade. 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This is Why.","date":"February 26, 2021","format":false,"excerpt":"Reviews are the bread and butter of music journalism. Pretty much every promo email we get is asking for a review. Reviews are the first thing you expect when you find a new blog. Pretend does not do reviews. Why Doesn\u2019t Pretend Do Reviews? To lots of people this seems\u2026","rel":"","context":"In "Features"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/We-Dont-Do-Reviews-Web-Header.jpg?fit=1200%2C800&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":770,"url":"http:\/\/pretendonline.co.uk\/features\/yak-the-brudenell-social-club\/","url_meta":{"origin":2544,"position":1},"title":"Yak @ The Brudenell Social Club","date":"April 22, 2019","format":false,"excerpt":"YAK landed at the Brudenell Social Club in support of their second LP, \u2018Pursuit Of Momentary Happiness\u2019, released on Virgin EMI. The lead up to album release had been one of regular interviews documenting singer\/guitarist\/main creative force Oli Burslem\u2019s struggles to get a follow-up to 2016\u2019s \u2018Alas Salvation\u2019 amidst international\u2026","rel":"","context":"In "Features"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2019\/04\/IMG_0296.jpg?fit=1200%2C800&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2060,"url":"http:\/\/pretendonline.co.uk\/features\/brightons-new-blood-hive-society-release-their-debut-with-new-label-airdriver-records\/","url_meta":{"origin":2544,"position":2},"title":"Brighton\u2019s New Blood: Hive Society release their debut with new label, Airdriver Records","date":"July 8, 2020","format":false,"excerpt":"If you\u2019re a band releasing your first single you might have certain ideas about how it will go: a launch show with hundreds of people spilling out onto the streets dying to hear the hot new sound, maybe a national tour to back it up followed by invitations from media\u2026","rel":"","context":"In "Features"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2020\/07\/HS-Film-01-scaled.jpg?fit=1200%2C892&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2493,"url":"http:\/\/pretendonline.co.uk\/features\/get-to-know-youre-up-next-polarfaces-revolutionary-music-television-show-for-the-contemporary-age\/","url_meta":{"origin":2544,"position":3},"title":"Get To Know You're Up Next - Polarface's revolutionary music television show for the contemporary age","date":"February 9, 2021","format":false,"excerpt":"2021 has got to be a year of hope, Polarface embody that hope. They are an independent platform for music in the UK looking to expand in 2021. Label to rising neo-soul starlet Safiyyah, promoter across the UK working with artists ranging from Mathilda Mann to DEJA and maybe soon,\u2026","rel":"","context":"In "Features"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/02\/Busy-Busy-1.jpg?fit=1200%2C803&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2744,"url":"http:\/\/pretendonline.co.uk\/features\/tgibandcampf-gimme-a-break-records-on-the-liberating-power-of-bandcamp\/","url_meta":{"origin":2544,"position":4},"title":"TGI(Bandcamp)F - Gimme A Break Records on the liberating power of Bandcamp","date":"March 26, 2021","format":false,"excerpt":"How do you organise your calendar? The twelve subdivisions of the globally recognised Gregorian Calendar do the job for most of us. Pay-checks, rent outgoings and student finance keep us locked into a sense of regularity. But COVID-19 had other plans. Being forced to abandon, now seemingly irresistible library spaces,\u2026","rel":"","context":"In "Features"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2021\/03\/GAB-1.jpg?fit=1200%2C900&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1052,"url":"http:\/\/pretendonline.co.uk\/pretend-issues\/profiled-kay-richmond\/","url_meta":{"origin":2544,"position":5},"title":"Profiled: Kay Richmond","date":"September 2, 2019","format":false,"excerpt":"Profiled is a look at the people behind the music industry, those who are supporting artists and pushing them to greater heights. Promoters, journalists, managers, label managers, photographers and more. This week we speak to Kay Richmond. Where are you from? I was actually born in Maritzburg in South Africa,\u2026","rel":"","context":"In "02.09.2019"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pretendonline.co.uk\/wp-content\/uploads\/2019\/09\/IMG_5942.jpg?fit=1200%2C800&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/posts\/2544"}],"collection":[{"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/users\/2762"}],"replies":[{"embeddable":true,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":10,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":2755,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/posts\/2544\/revisions\/2755"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/media\/2545"}],"wp:attachment":[{"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pretendonline.co.uk\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}