2021 has got to be a year of hope, Polarface embody that hope. They are an independent platform for music in the UK looking to expand in 2021. Label to rising neo-soul starlet Safiyyah, promoter across the UK working with artists ranging from Mathilda Mann to DEJA and maybe soon, the platform for the next generation of Music TV. We had a chat with founder Jason Ngimbi to find out what\u2019s going on and how they plan to take 2021 by storm.<\/p>\n<\/div>\n\n\n\n
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<\/figure><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\nWas it important for you to start out in Manchester before moving the brand to London?<\/strong><\/p>\n\n\n\n Starting the label in Manchester was the best thing to do before I moved the brand to London. Manchester, to me, is up there as one of the best musical cities. The community spirit presented in that city is fantastic, and it was only right that I started the label there. I remember organising our first club night in Koh Toa, Fallowfield, and the support shown from the venue and my uni peers in Manchester was excellent. The support played a huge part for me to feel confident in Polarface. It’s only now it’s easy to organise live shows in London, but 3\/4 years ago, it seemed like every London venue owner was difficult to negotiate. However, whenever I did shows in Manchester in the early days, I never felt that, and I always had tremendous support. The foundation I built in Manchester allowed me to take the Polarface brand to London and feel somewhat established, as a good following was built in my time living in Manchester. <\/p>\n\n\n\n Do you still look to support communities outside London?<\/strong><\/p>\n\n\n\n Yeah, 100%. I’ve hosted shows in Manchester, Leeds, Bristol, and Brighton. I’ve never liked the idea of staying in one city. It was vital for me to understand that the other great musical cities other than London. I’ve met many great people when hosting shows in different regions, and I can’t wait to do it all over again when we can go back to live music. I got my goal set in Dublin and Paris, as I love those cities’ music community. <\/p>\n\n\n\n What is You’re Up Next and why are you crowdfunding for it?<\/strong><\/p>\n\n\n\n You\u2019re Up Next (YUN) is a contemporary music television show produced by Polarface. The reason we are running this Crowdfunder campaign is to attract financial backing for a new venture that will be supporting the wider music industry. YUN will showcase upcoming talent alongside more established artists. YUN will have performances, interviews, clips, and videos featuring artists from a broad and diverse range of Popular Music & Culture. YUN is the Millennial\/Generation Z take on the classic music television format. As younger people are increasingly finding and sharing clips from these iconic shows, we have identified that the demand for televised live music is there. We believe that the time has come to take a fresh look at this tried and tested format for the online\/demand generation.<\/p>\n\n\n\n