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{"id":2060,"date":"2020-07-08T13:15:37","date_gmt":"2020-07-08T13:15:37","guid":{"rendered":"http:\/\/pretendonline.co.uk\/?p=2060"},"modified":"2020-07-08T13:19:29","modified_gmt":"2020-07-08T13:19:29","slug":"brightons-new-blood-hive-society-release-their-debut-with-new-label-airdriver-records","status":"publish","type":"post","link":"http:\/\/pretendonline.co.uk\/features\/brightons-new-blood-hive-society-release-their-debut-with-new-label-airdriver-records\/","title":{"rendered":"Brighton\u2019s New Blood: Hive Society release their debut with new label, Airdriver Records"},"content":{"rendered":"\n
If you\u2019re a band releasing your first single you might have certain ideas about how it will go: a launch show with hundreds of people spilling out onto the streets dying to hear the hot new sound, maybe a national tour to back it up followed by invitations from media outlets around the country for live sessions of your groundbreaking new song. As none of this is possible it might seem like a risky time to be throwing a totally new project out into the world but this is the path that The Hive Society have chosen. On the 10th of July their debut double A-side single will be out on their new label venture, Airdriver Records.<\/p>\n\n\n\n
Hive Society was born in Manchester as a casual writing partnership between housemates, Rishi (lead vocals and guitar) and Jasper (bass). After testing the water with a couple of small gigs they decided this was a project they wanted to take forward after graduating. Fin (synth and production) joined the project around this time, \u201cI\u2019d seen Hive Society ticking along through Jasper and I\u2019d actually heard loads of the demos and stuff that Jasper had shown me and always thought, I quite fancy a piece of that but it was a bit difficult being in Leeds. And then one day Jasper said \u2018oh yeah we need someone who can do synthy productiony things\u2019 and I was like \u2018Oh my god, I\u2019ll do it.\u2019\u201d<\/p>\n\n\n\n
The first official outing of Hive Society was two shows at Glastonbury as a result of a connection Rishi made in a previous project. \u201cTechnically it was a marquee?\u201d says Jasper, \u201cIt was an amazing experience, our drum and bass player came up to Manchester for three or four days and learnt all the tracks, the next time we saw each other was on the farm. So there wasn\u2019t much practice at all.\u201d<\/p>\n\n\n\n